GRACA MACHEL TRUST EMPOWERS WOMEN ENTREPRENEURS WITH SALES AND MARKETING STRATEGIES.
Empowering women in business is crucial for economic growth and development. According to the World Economic Forum, closing the gender gap could add $28 trillion to global GDP by 2025. In Uganda, women represent 54% of the labor force but face significant barriers in accessing capital, markets, and business networks. SMEs, the backbone of the Ugandan economy, particularly benefit from targeted support in sales and marketing to achieve sustainable growth and competitiveness.
